TOGETHXR Invests in Sportsish to Enhance Women-Centric Storytelling

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TOGETHXR Welcomes Sportsish

TOGETHXR, a renowned women’s sports media company, has announced a significant partnership with Sportsish and its brilliant founder, Lily Shimbashi. This alliance promises to infuse fresh perspectives into sports and pop culture, while maintaining the coverage beloved by fans. This collaboration aims to champion female-forward sports storytelling.

Expanding the Conversation

The strategic union meets audiences where they reside, creating new entry points for celebrating both women’s sports and their fans. The partnership is set to include a novel series and engaging coverage at major sporting events. A standout feature is the “Bestie Bowl,” a franchise crafted by Sportsish, debuting this February around a major sporting event. Shimbashi will expertly play matchmaker, helping NFL players discover their ideal friends through a patented formula.

Strengthening Female-Forward Narratives

TOGETHXR, co-founded in 2021 by illustrious athletes Alex Morgan, Sue Bird, Simone Manuel, Chloe Kim, and seasoned media veteran Jessica Robertson, was created to uplift women’s sports, addressing a significant gap in coverage. Since then, it has garnered four million social media followers and accrued 200,000 newsletter subscribers. Their diverse content includes podcasts, documentaries, and more.

A New Era of Engagement

With TOGETHXR’s infrastructure strengthening Sportsish’s distinctive voice, both entities expand their reach for female-centered storytelling. TOGETHXR’s Chief Content Officer, Kati Fernandez, expressed enthusiasm, stating, “We are thrilled to welcome Sportsish and celebrate Lily as a dynamic creator. Sportsish joining us creates a powerful connection with women who love sports, enhancing our reach and making our conversations more engaging.”

The Rise of Sportsish

Founded in 2021, Sportsish has developed a robust community with over 331,000 followers on social media. Remarkable growth includes an 80% increase in followers last year alone. On TikTok, Sportsish has captured 174 million video views and 2.7 million engagements. Shimbashi remarks, “Joining TOGETHXR allows us to remain independent while backed by a mission-aligned media company. We continue to create content spanning the entire sports landscape.”

A Future of Bold Storytelling

Through this partnership, the collective distribution potential of both organisations flourishes. Sportsish maintains its cultural viewpoint, invigorated by TOGETHXR’s resources. This collaboration is set to propel both content creators into an exciting future, celebrating sports through broader, bolder narratives.

Key Details:

For a more comprehensive understanding of these organisations, visit TOGETHXR and Sportsish.