ASHEVILLE, N.C. (WLOS) — Business, it seems, is a curious beast in Asheville post-Hurricane Helene. Despite foot traffic dipping by 20% downtown, the corridor is buzzing with new ventures. Quite over 30 establishments have either sprung up or redefined their existence in this charming city.

A New Chapter on Haywood and Battery Park

At the corner with its striking blue and gold attire stands Fitz and the Wolfe. Previously Isa’s Bistro, it’s now a nod to literary legends Zelda Fitzgerald and Thomas Wolfe. Ryan Tarrant of FIRC Group, the Vice President of Sales and Marketing, shared how the renovation took shape after Helene’s impact.

Three Vibes, One Building

The intriguing part is their “one building, three vibes” philosophy. The upstairs is a lively honky-tonk with affordable food and tunes. The den, sitting downstairs, brims with board games, a pool table, and books. For the discerning guest, there’s even a hidden Victorian Tropical Speakeasy. “The city needs fun right now,” remarked Tarrant, highlighting the pressing need for light-hearted merriment in challenging times.

Ignite Jewelry Studios: Sparkling Through Adversity

Just over on Walnut Street, Ignite Jewelry Studios has recently celebrated its grand opening. Owner Jessica Blissett, having moved due to Helene’s floods submerging her former spot, now finds herself in a mixed bag of fortunes downtown. “A whole different vibe,” she quips, aware of the uncertain journey ahead amidst business fluctuations.

Embracing Craft and Community

Blissett’s studio is a melting pot for metal smiths. It offers an array of classes and workshops, encouraging patrons to create their wearable art. “You walk away with a piece of jewelry you made yourself,” she expresses, finding solace and passion as new pieces come to life.

For more details on the jewellery classes and studio, do visit the studio’s website.

Signs of Recovery: A Wider Perspective

Remarkably, businesses like Cheddar’s Scratch Kitchen are making a strong comeback. They’re set to reopen, offering a semblance of normalcy and livelihoods amidst rebuilding.

A Toast to Resilience

Indeed, the resilience manifests in diverse ways across Asheville. The Zillicoah Beer Company released its first IPA since Helene, demonstrating the spirit of recovery.

In conclusion, Asheville’s heart beats strongly in its people and their ventures. Despite setbacks, the city’s spirit and culture are very much alive, promising a vibrant tomorrow.