Jellysmack Takes a New Course SoftBank-backed [Jellysmack](https://www.businessinsider.com/how-creator-economy-startup-jellysmack-lost-its-way-2024-5), a significant figure in the creator economy, has embarked on a fresh venture. Recently, the company decided to spin off part of its original content business into a newly minted entity. This change marks another chapter for the startup, which has been navigating a series of strategic shiftsSoftBank-Supported Jellysmack Launches Independent Originals Division